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Ulrika Hafström

Climate Strategy Advisor
Normative


Ulrika is an international professional and entrepreneur with a passion for developing sustainability strategies and building businesses in line with a 1.5 degree pathway. Her contributions have earned her recognition as one of the “33 under 33: Sustainability talents shaping the future” by Aktuell Hållbarhet, a prestigious sustainability magazine in Sweden in 2022. As a Climate Strategy Advisor at Normative, Ulrika works closely with clients to measure emissions, set targets, and create effective reduction plans. She also takes the lead in driving climate investment initiatives to help companies reach Net Zero.

She is also a co-founder and board member of 20-30 Coliving, a real estate startup where she champions sustainability efforts. With expertise in Carbon Accounting, Climate Investments, Sustainability Positioning, and Change Leadership, Ulrika brings a wealth of knowledge to the table. Her academic background in Environmental Policy and Urban Planning, acquired from institutions across China, the US, and Sweden, further enhances her ability to provide valuable insights into decarbonizing the supply chain.

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