WORKSHOPS

ARCTIC15 HELSINKI 2022

DAY 1 - 7 June 2022

Tuesday 7th June
10:00 – 11:00
Room 2

NEW OPPORTUNITIES
IN URBAN TECH FOR
INVESTORS AND STARTUPS

Organised by Urban Tech

New opportunities in Urban Tech for Investors and Startups by Urban Tech Helsinki

70% of the global population will live in cities by 2050. Already now 60% greenhouse emissions come from cities. There is a clear need for new solutions and urban tech startups are ready to offer their expertise. Urban Tech Helsinki is here to help.

Come and join us in discussion on June 7th, 10-11 at Arctic 15.

Agenda:
* Urban Tech and investment landscape
Kaisa Ahonen, Urban Tech Helsinki
* Fireside chat: New opportunities in Urban Tech
Ari Seppänen, business advisor Urban Tech Helsinki
Alberto Scherb, CEO, 100 Thousand Million
Panu Miettinen, CEO,  VIS Wood Tech
* Q&A

Outcomes:

  • Urban Tech investment trends for investors and startups
  • How our incubator can help you in reaching your targets
  • 1st hand experience of Urban Tech startups

Facilitators:
Kaisa Ahonen, Urban Tech Helsinki
Ari Seppänen, Urban Tech Helsinki

Tuesday 7th June
11:00 – 12:00
Room 2

STORYTELLING
FOR STARTUPS

Organised by HEBLA Consulting

Storytelling for Startups

In this workshop you will hear tips and learn
how to fix your founders story.

Outcomes:
1. Discover what makes your offer unique
2. Get access to our “storytelling for
startups” framework
3. Start developing your own amazing
founders story

Facilitator:
Christoffer Wahlberg, HEBLA Consulting

Tuesday 7th June
12:00 – 13:00
Room 2

HOW TO CRAFT A VALUE-DRIVEN PRODUCT
BACKLOG AND FOCUS ON WHAT IS IMPORTANT?

Organised by DO OK

How to craft a value-driven product backlog and focus on what is important
The value-focused product workshop is unique in its approach to identifying product backlogs based on customer value. This is especially important for companies that are faced with economic uncertainties and looking to exploit viable opportunities in evolving business environments.

We will look for the fundamentals and core values of your business and the product. Through the workshop, we will discover the emotional and functional values of your customers. These artefacts help to prioritize product features.

Attendees gain a comprehensive view of their existing offerings, identifying and developing new features and activities to deliver value. In this sense, the value-focused workshop is ideally suited for companies looking to make a strategic pivot.

Our workshop attendees develop the following:
1. The Value-driven Pyramid. A condensed and highly visual pyramid diagram that identifies stakeholder and customer values.
2. The Value-driven Backlog. Maps core features to key functional attributes. Allows attendees to craft successful products to respond to customers’ needs, as well as key segments for further improvement.

Facilitator:
Dmitrij Żatuchin, Founder of DO OK

Tuesday 7th June
13:00 – 14:00
Room 2

EMPLOYEE PERSONA
- BUSINESS FUNDAMENTAL
IN A HOT TALENT MARKET

Organised by Fusion Ecosystem Companies: Talented

This workshop is for start-ups that are just building the foundations for talent acquisition
or companies that aim to retain the best talent by offering a stellar employee experience. The workshop is particularly useful for companies operating in a highly competitive labour market to convince investors of the future growth of the company.

Outcomes:
In this workshop you will learn how to create an ideal employee persona, so you can tailor your employer brand, job offering and online content that meets the needs and motivators of that persona.

Make alive – defining and characterising the persona with details of soft and hard values Humanise – examining the motivators and frustrations of the persona so that the company has the ability to respond to them effectively. Give reason to apply – translating the persona’s needs into actions.

Outcomes:
* Ready-to-use talent persona
– Insights are gathered on a single board during the workshop.
* Empathy – Demonstrates to investors a company’s ability to
jump into the shoes of their target group
* Focus on people – Helps avoid the trap of investing in what
the company wants to offer, rather than responding to the wishes
of the employees.

Facilitators:
Kirsi Kytökorpi, Talented
Tiina Suuronen from Talented

Tuesday 7th June
14:00-15:00
Room 2

THE ESSENCE OF
PRODUCT-LED-GROWTH

Organized by Vendep, a SaaS Specialist VC

Applied PLG – The essence of Product-Led-Growth and how can you apply it in your SaaS?

The PLG (Product-led-growth) strategy has fuelled the growth of numerous successful SaaS startups (such as Slack, Calendly, Dropbox, Zoom). Indeed, many SaaS Founders have questions about it: what is PLG and how could my company make the most of it? 

SaaS specialist VC Vendep Capital will organize at the Arctic15 startup event on 7 June – ‘Applied PLG’ workshop, which introduces the basics of PLG through practical examples. In addition to the illustrative keynote, participants will be able to map the PLG opportunities for their own business through facilitated peer discussions.

Workshop:
Applied PLG – The essence of Product-Led-Growth and how can you apply it in your SaaS?

 

Workshop Content:
Keynote covers the foundation of product-led-growth with cases from well-known PLG-driven startups:

  • What is PLG?
  • Why is it here to stay?
  • What are the cornerstones and benefits of PLG?

Second half of the workshop focuses on the companies and the PLG opportunities through peer-discussions.

 

Never heard of PLG? No worries, this is the perfect opportunity to learn!

 

Facilitators:
Timo Felin, Investment Director, Vendep Capital
Janiina Kauppinen, Platform and Marketing Director, Vendep Capital

 

Tuesday 7th June
15:00-16:00
Room 2

Financial KPIs for startups and how to build a finance function

Organised by Maki and Calqulate

Workshop info will be announced soon.

So stay tuned!

Facilitators:
Josefiina Kotilainen, CFO, Maki

Niko Laine, CEO, Calqulate

DAY 2 - 8 June 2022

Wednesday 8th June
10:00 – 11:00
Room 1

SCALING DIGITAL GROWTH
OF HOW TO CREATE DIGITAL GROWTH PLAN
THAT CONVINCES INVESTORS?

Organized by Fusion Ecosystem companies: Freyja Agency & Gaasly

This workshop is for start-ups searching for late-seed or A-round financing, and companies that aim at scaling business through digital and seek to maintain or elevate their growth trajectory. We’ll help you to identify what your company needs for your next digital growth leap, to form a foundation for your growth plan.

Agenda:
* Organic vs. inorganic digital growth:
How to build and scale profitable customer acquisition in digital?
* Systematic growth:
How to avoid typical digital pitfalls?
What are the best practices for systematic growth?
* Agile customer acquisition in digital:
Where and how to spend your money in a smart
and agile way?

Outcomes:
High-level checklist of your digital growth enablers and
blockers Foundation for your digital growth plan Fun
and inspiration

Facilitators:
Emma Grönlund, Freyja Agency
Kai Lemmetty, Gaasly

Wednesday 8th June
10:00 – 11:00
Room 2

CIRCULAR ECONOMY
AS A COMPETITIVE ADVANTAGE
FOR EARLY STAGE COMPANIES

Organised by MIXI

This workshop is for start-ups in early stage and in the Circular
Economy field and for those who wish to learn more about
circular economy and the competitive advantages that it may
give you.

Outcomes:
* Circularity can be seen as a competitive advantage;
How to create new circular business models ?
* How to promote the company’s circular products
and services as a competitive advantage?

Facilitator:
Alisa Mick, Mixi
Helena Sustar, PhD, sustainability consultant

Wednesday 8th June
11:00 – 12:00
Room 2

START IN MALTA - Get to know the Malta Startup ecosystem

Organised by Malta Enterprise Investment Agency

START IN MALTA – Get to know the Malta Startup ecosystem and what the national Investment Agency Malta Enterprise is doing to foster successful enterprises and attract the best startups and scaleups to this emerging innovative ecosystem in the middle of the Mediterranean.

A presentation will serve the base for discussion on what Malta offers to startups.

Facilitator:

Agency Theresa Fenech, Senior Economist, Malta Enterprise Investment Agency

Wednesday 8th June
12:00 – 13:00
Room 1

THE ART OF VALUING
EARLY-STAGE COMPANIES

Organised by FIBAN

The Art of valuing early-stage companies

To build a successful startup the valuation should be considered at all stages of the company. What can we learn from the valuation trends and statistics?
What valuation method should one use? How to create value by negotiating fair valuations?

Come and join us in discussion on June 8th, 12-13 at Arctic15.

Agenda:
* Statistics in Finnish early stage funding rounds
* Insights on startup valuation in Finland
* Valuation methods & negotiation
* Q&A

Outcomes:

Understanding of valuation trends in the Finnish startup scene
Learn how to use different valuation methods
Tips on how to create value at a negotiation table

Facilitator:
Tuomas Pahlman, Board member at FiBAN & Founder at Höpöhöpö

Wednesday 8th June
13:00 – 14:00
Room 2

INCLUSION CLINIC:
D&I TROUBLESHOOTING
FOR STARTUPS

Organised by Validei

In this workshop, real cases & real solutions are revealed for real impact in growth-minded companies.

Participating startup founders and employees will discuss, collaborate on, and arrive at directly applicable approaches and solutions to common diversity and inclusion [D&I] issues in early-stage companies. The workshop will be facilitated by Laura Smith, an experienced organizational researcher and DEI consultant, and will focus on real-life startup concerns that are most likely to impact the companies’ ability to successfully scale.

Note:

Participants can submit D&I-related questions or scenarios to be addressed in the clinic through this anonymous survey (https://forms.gle/bWbGBGNBbSmDxShA6).

Unfortunately, due to time constraints, not every topic submitted in advance may be addressed in-session.

Outcomes:
* Solutions for common Diversity & Inclusion challenges in the startup world
* Gaining applicable approaches of D&I development
* Increased understanding of D&I’s impact on the companies’ ability to successfully scale
If you have questions regarding the workshop, you may contact the workshop facilitator at Laura@validei.com for more information.

Facilitator:

Laura Smith, Validei

Wednesday 8th June
14:00 – 15:30
Room 1

CATCH THE BIG FISH
- HANDS-ON PITCH DECK SPARRING

Organised by Fusion Ecosystem companies: Adventure Club, Coventures

This workshop is truly a Hands-on pitch deck sparring for nailing the next financing round.

This is for entrepreneurs searching for the seed, late-seed, or A-round financing

Agenda:
A good investor pitch deck can have a huge impact on the success of your financing rounds and increase your valuation with millions. Should we spend an hour on perfecting this piece of documentation learning from each other and the Fusion Ecosystem experts on the topic?

We’ll facilitate a shared review of your investor pitch decks used to raise your next round; their biggest pitfalls and best slides. Let’s learn from each other and our experts will also suggest some tips on how to avoid the most common mistakes, improve the valuations and maximise the chance of a successful funding round.

It´s all about hands-on tips starting on pitch decks (Pitch decks will be asked beforehand). Viewpoints to cover in the workshop: Business case and problems worth of solving Team and capabilities of solving the challenge Technical supremacy and security.

Hands-on pitch deck sparring for nailing the next financing roundTo whom: Entrepreneurs searching for the seed, late-seed, or A-round financing Agenda: A good investor pitch deck can have a huge impact on the success of your financing rounds and increase your valuation with millions. Should we spend an hour on perfecting this piece of documentation learning from each other and the Fusion Ecosystem experts on the topic?

Please send your pitch deck to riikka.uimonen@reaktor.com by 5.6. EOD

We’ll facilitate a shared review of your investor pitch decks used to raise your next round; their biggest pitfalls and best slides. Let’s learn from each other and our experts will also suggest some tips on how to avoid the most common mistakes, improve the valuations and maximise the chance of a successful funding round. Hands-on tips starting on pitch decks.

Pitch decks will be asked beforehand.
Please send your pitch deck to riikka.uimonen@reaktor.com by 5.6. EOD

Viewpoints to cover in the workshop:
Business case and problems worth of solving Team and capabilities of solving the challenge Technical supremacy and security

Outcomes:
General feedback of your business and pitch deck List of dos and don’ts Checklist to avoid the pitfalls Fun and inspiration

 

Facilitator info:

Kimmo Timonen, Adventure Club
Marko Oksanen, Coventures

Wednesday 8th June
15:00 – 16:30
Room 2

IMPACT YOUR JOURNEY

Organised by Impact Team

This workshop is a hands-on the journey where you will walk together, and where you will explore together what it is of being an impact-oriented person.

We will provide you a pencil and paper to partake in this collaborative workshop session with other interesting people.

Come as you are, leave your title at home, see you there!

Limited seats (30) available.

Facilitators are Impact initiators:
Alisa, Milja, Pasi, Verneri

Does #ActionMatters to you?

Learn how to gear up your business to the next level from the expert in various fields of industries

Connect with likeminded people, share experiences and learn from each other

We make sure to keep you updated on relevant topics and will always be there for your questions.

We put a time limit on our workshops but certainly not on our partnerships, and your professional & personal development.