Sonja has been operationally involved in scaling startups and building new products at Scoreloop, Unity and Zynga. She is an active community builder, and has been contributing to multiple initiatives strengthening Finnish game development ecosystem. Drawing on her experiences, Sonja actively brings together design, consumer insights, data analytics and software development in her work as Product Lead at Zynga. Some of her learnings are shared on digitalproductbuilder.com. Before Zynga, she has played a part in start-up stories of Small Giant Games, GuppyWorks, Meetfactory and Seppo.io.