Jyri is a passionate sustainable business professional with strong experience in business development and financing. Recent years he’s been working in Finnish Innovation Fund Sitra running programs to turn the inefficiencies of industry in linear value chains into business value and to improve performance of the companies and green transition with circular business models.
At present Jyri is a director in The Competitiveness through Data project that addresses the challenges of sharing and using data in industries and innovation ecosystems. He has led and conducted several industry programs and strategies in cleantech, bio and circular economy and industrial symbiosis in different industries with global partners and networks. Prior to joining Sitra 2009 as a Business Director he held the position of CEO in a marketing and advertising agency and was a member of the board in a global network of agencies working with branding and digitalization strategies.
He has held various positions in the Ministry of Trade and Industry organisations and in European Networks focusing working with SMEs in different business and innovation ecosystems.