4 years ago, Zaedo set out to change the way restaurants work. After spending several years in the industry, he discovered that restaurants had no way to collect and use guest and business data.
This data is the critical differentiator for whether a restaurant succeeds and what makes guests come back. Without access to data, restaurants were guessing their way forward, leaving money on the table and struggling to optimise performance.
Zaedo, as Founder and CEO of Superb, has successfully introduced a new category to the industry: Guest Experience Management — GXM. The first all-in-one platform that empowers restaurants with guest data.
Zaedo and Superb are on a mission to help leading restaurants across the world work smarter, increase guest satisfaction and attract repeat business. As a hands-on leader, his passion for empowering restaurants shows and his strong persuasion skills and great visionary personality have secured Superb two funding rounds and a solid brand in the restaurant industry.