WORKSHOPS

ARCTIC15

Startup Conference

Connecting People to Make Deals

Day 1 | June 4th

11.00

Wätti

DEFINE BeScaled MasterClass

by Marc Essig, Mario Aguilera, Teemu Anttila, Timo Rotonen, Harri Kulmala

The defence and security (DS) sector market is growing faster than the number of SMEs. A Baltic  cross-border network is needed to enable firms to serve the growing  market. As the opportunities and needs of the  sector are not recognised it´s hard for start-ups to pivot to the DS  sector. The collaborative knowledge creation for innovations to serve  the DS market is under-developed in the Baltic region. Non-DS sector start-ups do not have enough information and know-how on dual-use technologies or the optimal DS sector business models. We are addressing this topical need with the BeScaled MasterClass – 2h crash course deep dive into defence by DEFINE. The workshop will consist of three parts:
1. Team Finnish Operations Center — LTGEN (ret.) Timo Rotonen, Teemu Anttila, and Harri Kulmala — will focus on NATO business and lead a Maturity Assessment workshop.
How to Make Business with NATO?
Doing business with NATO requires more than just the right  product—it demands readiness, networks, and understanding of the system.  In this session, we’ll explore NATO’s key business channels, what  capabilities companies need to succeed, and how to assess  your own readiness through a practical NATO Business Maturity Assessment.
2. Mario Aguilera (Tespack) will focus on practical approaches to bringing defense tech into Ukraine and  other active warzones, as well as sharing some hard lessons learned from  building and deploying hardware in the field.
3. Marc Essig (Electro Optic Systems) will cover how large defense primes prefer to be approached for collaboration, and will offer concrete tips for startups on how to successfully close deals with them. His experience from EOS, having managed to secure agreements with several startups, will provide invaluable insights to the audience.

11.00

Käämi

Launching up a Startup in Finland as a Foreign Founder: Your Essential Guide to Kick-off by METIC Global

by Selin Jurvanen

Considering Finland for your startup’s launch? This workshop offers foreign founders a comprehensive, practical roadmap to navigate the Finnish business landscape.We’ll go over the essential steps from choosing the right legal structure and securing necessary immigration permits to understanding crucial operational elements such as taxation, accounting, and insurance. Led by Metic Global Oy, experts in Nordic business relocation and immigration, you’ll gain actionable insights and clarity, ensuring a successful kick off for your startup journey in Finland.

13.00

Wätti

From Finish Lines to Deadlines: Mental Tools from Pro Triathletes for Startup Resilience

by Neil Edge

14.00

Wätti

Fix Your Value Proposition or Fail! How to Convince Prospects to Buy What You’re Selling

by Zoltan Vardy

“You have 8 seconds to convince your prospect to buy what you’re selling. Can’t do it? You just lost a new customer.

Many entrepreneurs can’t explain what problem their business solves and why they’re better than the competition. The result: their communication is confusing, their product development and sales are unfocused, and their team is frustrated.

Zoltan Vardy builds on his 30-year global career in B2B sales to teach a simple, five-step process that helps startups create a single sentence that explains why their target customer should buy their product or service.

Participants learn to pinpoint the problem they solve, define their target customer, choose their product or service’s key benefit, and highlight what makes their offer unique or compelling. They leave with a simple statement that explains to customers, business partners and team-members what their business does so even a 12-year-old will understand!”

15.00

Wätti

Strong boards – why and how?

by Mikko Suonenlahti

16.00

Wätti

Deal Readiness Assessment – demo by KPMG

by Sampo Salmi

Are you deal ready?
How to be prepared for financing rounds. What information should you have in place for successful negotiations.

For whom: CEO’s, Founders and executives preparing their company for financing rounds

Day 2 | June 5th

10.00

Käämi

Helsinki Startup Ecosystem

by Juhani Polkko – Startup Finland

Meetup of Helsinki startup ecosystem organizers. Presentation and discussion about a new exciting event concept planned for 2026!

11.00

Wätti

Exits Don’t Just Happen, They Are Made

by Nat Burgess

This workshop is designed for startup founders who plan to sell their company one day — or want to keep that option open. Led by renowned U.S. technology M&A advisor Nat Burgess, who has orchestrated over 100 transactions globally, the session dives deep into what it actually takes to build a company that can attract serious buyer interest and command a strong valuation.

A successful exit is rarely a lucky break — it’s a long-term outcome shaped by early decisions, continuous strategic alignment, and readiness when opportunity knocks. And here’s the reality: you don’t get to choose the timing of your exit — the buyer does. What you can control is how prepared you are when the exit window opens.
In this session, you’ll learn:
– What acquirers really look for in a target company
– Why exit planning should begin at incorporation — and what to focus on from day one
– Common founder blind spots that kill deals
– Signals that an exit window is opening — and how to react when it does
– Real-world case studies of successful (and failed) exits from the TechStrat portfolio

Whether you’re in the early days of building or already seeing inbound interest, this workshop offers practical guidance and a candid perspective on the realities of tech M&A — straight from someone who’s helped companies exit to Google, Microsoft, Symantec, and many others.

Who should attend:
Founders, CEOs, and startup executives who want to understand what it means to be “exit ready” — and how to get there.”

12.00

Wätti

Investor Relations for Startups: How to Understand, Engage, and Build Long-Term  Value

by Margarita Khartanovich

This practical workshop explores how startups can build effective relationships with investors by understanding who they are, how their networks operate, and what drives their decisions. We’ll cover the key types of investors and what they look for at different stages (including the appeal of “cockroach” resilience vs. “unicorn” growth). The session focuses on how to communicate strategically,  manage expectations, and cultivate trust over time – turning investor relations into a core asset of your startup. Designed for early-stage founders serious about navigating the investor landscape.

13.00

Wätti

The Art of Startup Exit

by Teemu Kaltea

14.00

Wätti

Female Founders – How to launch, grow, scale and raise capital by Tech Nordic Advocates

by Jeanette Carlsson, Angeliki Papagiannopoulou, Johanna Fräki

This workshop is for women and non-binary people who want to start or grow a tech sector business and for mentors, experts, investors and partners who would like to get  involved in ‘Finland as a Female Founder Frontrunner’ – Finland’s only  international female tech founder growth programme.
What you’ll get out of joining:
  1. Learn how you can launch and grow your startup; Learn  how to get active support to successfully launch and grow your startup,  build your team, and increase your cash flow, by enhancing your skill  set and growing your network internationally with the support of Tech  Nordic Advocates and their global network. Facilitators: Jeanette Carlsson, CEO, Tech Nordic Advocates and Angeliki Papagiannopoulou, Ecosystem and Programme Manager, Tech Nordic Advocates
  2. Learn what it takes to raise capital:  Discover insider tips on how to approach investors, what they look for  in a successful proposal, and strategies to secure your next round of  funding while steering clear of the dreaded ‘valley of death’.  Facilitator:  Johanna Fräki, Investment Manager, Invesdor Nordics